19 Mar 2011, Posted by Joel B in CREATIVITY,Design,Featured, 4 Comments.

Getting Gridy

So the past year and a half I have been deep into developing typographical and print standards for my employers new branding. This has consisted of choosing typefaces for national & intentional uses (multi-lingual), designing baselines grid, column/document grids, type points, and other typographical branding standards. This has been huge learning experience and I have found a new love for baseline grids, sound typography, and the powers of InDesign.

As I network more and more with designers, the more I realize how many designers miss this foundational side of design (in print) and revert to comfort zones of photoshop and illustrator. Dont get me wrong, I love the entire Adobe Creative Suite, but InDesign does things that no other program can touch. I wanted to provide a starting point for those who are afraid of the big bad multi page layout. These grid templates are based on 6 and 12 column grid layout, commonly used by our amazing Swiss friends. I have also set some basic 12pt & 13pt baseline grids with 16pt & 17pt gutters with some paragraph styles to get started.

My formula for the gutters is as follows: (Baseline Pt Size x 2 ) — (Font Point Size) = Gutter Pt Size

If you have any questions about the styles and how I arrived at my margins, gutters, baselines grids, etc feel free to email me. Hope this is of use to some of you. Also put together a simple screen cast just for fun. Enjoy! Much Love!

+ DOWNLOAD GRIDS HERE